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State of UGC 2021 Report: The Results Are In
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC 2021 Report, a deep-dive into insights from top marketers across...
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The 2021 Battle for Digital Engagement
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement to be incredibly difficult. In 2021, the battle for digital engagement will...
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The Omnichannel Marketing Dilemma
Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one dedicated member of your team—add in 5 other platforms (on top of...
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User-Generated Content Management: A Starter’s Guide
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often an afterthought. But we know, good UGC campaigns generate a lot of content....
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Visual Content Marketing: How To Drive Conversions
Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato...
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User-Generated Content and the Customer Journey
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of ordering and anticipation of that product’s arrival. Finally,...
View ArticleQuestions Answered about Micro-Influencers
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and...
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The Elusive Metric: How To Prove Marketing ROI
How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is...
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Audio and Video Content is The Future of Marketing
Marketers are ramping up audio and video (A/V) content in 2023. This investment is a reaction to the evolving digital landscape, where capturing consumer attention and leaving a lasting impression is a...
View ArticleWhy the importance of user generated content is higher than ever
The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone. In those same 24-hours, Instagram will see 95 million photos and videos get...
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